Maybe I'm being paranoid, but it seems to me that people really dig multi-purpose devices, and they generally learn about those purposes through commercials and by word of mouth, and very easily those parts could be overlooked by both methods.
UPDATE - So a Nintendo of America representative didn't reconfirm it, saying:
"Games and services offered by Nintendo can vary by region. Nintendo of America will release additional information about Nintendo eShop, including timing, content and pricing, at a later date." - Charlie ScibettaBut instead simply reminded the person that asked that services can vary by region. If you're not aware, the 3DS is coming out a few days earlier in Europe than it is in the U.S. so it stands to reason that if the eShop is available day one for them, it wouldn't be a big deal getting it up for launch day or a few days after for the U.S. launch.
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